WIFM (what’s in it for me?) and TOIB (teaser, offer, immediacy and brand) are just a few of the quick and impactful concepts
IF MARKETING utilizes to help our clients get and stay busy. Working closely with the nation's top Plastic Surgeons, we help physicians across the country create explosive and dynamic marketing campaigns that help them educate today's modern women on how to look as great as she feels. IF MARKETING offers custom marketing plans, campaign
development, branding services and one-of-a-kind tools, such as a "Sushi Menu,"
to educate patients on safe treatment options.

Our downtown Chicago office feature an on-site, thriving cosmetic
practice, placing us directly in the trenches with aesthetic physicians,
support staff and patients. Because of this, IF MARKETING’s creative
team is able to implement and test new ideas, tools and tactics before
bringing them to our clients. This ensures that the strategies we
recommend to the practices we work with are proven to be effective.

Our marketing services include nationwide lectures and working closely
with the largest pharmaceutical companies in the industry to deliver
impactful and lasting marketing campaigns. IF MARKETING hosts webinars
and regularly broadcasts live training sessions that reach a group of 4,500 health
care providers in the cosmetic medicine field. By thoroughly documenting the steps
we take to get our clients busy and to keep their phones ringing, we have
successfully launched a groundbreaking book revealing tips and strategies that
help any business market their services and stay afloat in turbulent economic
times. The book, Thrive: Pearls to Prosper in Any Economy, sold out the week it was
released and has been mass purchased by five national pharmaceutical companies. 

Believing that nothing is impossible, our company’s brand is based on asking our clients
what if? What if the impossible is if-possible? What if the answer to your medical practice
is as simple as IF MARKETING? With a proprietary model for marketing that has been
successfully taught to over 1,000 physicians nationwide, IF MARKETING is comprised of
dynamic account managers, designers and copy writers. 

IF MARKETING has been featured in David Carter’s Big Book of Design Ideas 3 and won
a 2008 Pinnacle Print Awards - Best of Division – Small Brochures, four or more
colors, for Haven Medical Spa’s brochure style Menu of Services.