It’s that time of year again. The time of year which brings longer daylight hours, chirping birds and budding flowers. Springtime is the time of year for many aesthetic practices where the schedules begin to crowd with patients seeking treatments and procedures to get them ready for the summer months ahead. Spring also brings the time of renewal and refreshment, a time to start fresh on personal goals and accomplishments. For your practice, it may be a time to evaluate your existing marketing efforts and determine which are boosting your patient consultations and sales, and those which are simply boosting your monthly AMEX bill. Below I’ve included some of the aesthetic medical industry’s latest tips and trends to try to increase leads and your bottom line.
As the last 30 seconds of the new Microsoft Internet Explorer “Child of the 90s” commercial flashed across my computer screen a strong wave of nostalgia washed over me. “How did they do that?” I thought to myself as I pressed the replay button. Once again the ad started to play and images of my favorite childhood toys and activities paraded across the screen. Hungry Hungry Hippos, Slap Bracelets, The Oregon Trail, Tamagotchis, Super Soakers; everything that made the 90’s the coolest decade ever was all there and accounted for.
Every Fall I wait with great anticipation for my nephew Payton’s birthday invitation. From pirates to Sesame Street, the parties always have an engaging and exciting theme. I recently returned from a trip overseas to find the highly anticipated invitation peeking through a pile of junk mail.
After the ball dropped at midnight, receptionists, aesthetic coordinators and estheticians around the country groaned at the thought of going back to work after their holiday time off.
On the other end of the spectrum, physicians are eager to get back to work and start the New Year right, and their practice strong. But the question is, for those who do not hold large stake in their business, what is the motivation to come to work every day?
For those on the increasingly popular social media and interest sharing site Pinterest, I encourage you to search “plastic surgery.” I found myself absorbed in the variety of posts, from some great infographics, to a cute duck cartoon with one real duck looking at a rubber duck saying “I had plastic surgery done.” And of course, there was the ever familiar celebrity-plastic-surgery-gone-way-wrong photos. (Think “Plastic Surgery Nightmares” and “What did Megan Fox do to her face?!”)
2013 will bring many changes to Section 179 of the IRS tax code. The allowance for next year will be decreased from 2012's tax deduction (up to $139,000), to $25,000 for deductions on qualifying equipment or software purchased or financed. And on top of that, a 2.3% device tax will be effective as of January 1, 2013.
Have you ever heard the adage if you want to get something done, ask the busiest person you know? When it comes to office events, often a few staff members are the ones that end up planning and executing the entire party or seminar. Now is prime time for holiday events at practices and medical spas around the country so we thought we'd share a valuable event planning tip we've learned along the way.
Every day at 845 N. Michigan Ave., the IF Marketing staff is faced with options for where they can get their morning perk of caffeine.
There is Freshii, which is based on convenience of location, right at the foot of the building when we walk in. There is Sacred Ground, which has an assortment of options from coffee, to tea and lattes. And there is our newest arrival.. Starbucks! With all the decisions, how are you to decide, and what is going to make you choose one over the other?
We all know and understand the reality that the Holidays are a time for consumerism. What better time than the end of the year when everybody is celebrating, drinking, eating and spoiling their family to offer up a good sale or promotion?
With that said, this time of the year is also supposed to be a season of giving. We show our appreciation for one another by giving back and spreading good cheer. Whether that be a holiday card, a gift or a get together – we do it in the spirit of the season.
What is it? A collection of information about your practice, given to a patient during their consultation.
What’s in it for me? It makes a patient feel comfortable with the provider and committed to the practice.
Every patient who comes to your office should feel welcome. Put tools in place that keep a patient feeling appreciated before they even walk through your doors. A New Patient Welcome kit is ideal to send to surgical patients prior to their appointment.