Free vs. Complimentary
The word free can have magical effects when used in marketing campaigns. It draws people in, especially in difficult financial times. If Marketing has finely-tuned methods of using the word free to draw business into your aesthetic practice without devaluing an important medical service.  We will discuss with you in detail how to navigate this important area.

$ vs. Money
A dollar sign can be an eye-catching way of grabbing your client's attention and drawing them in. Use it to get your message noticed.

Testimonials
Testimonials are a great way to get potential patients excited about your services. Additionally, they can help to calm fears when a patient is skeptical about a treatment or procedure. Research indicates that the more information you offer about the person giving the testimonial, the more credible the quote becomes.

Exhaust Your Internal Market
It is 7 times more expensive to gain a new customer than it is to retain a current one. This makes cultivating your patient and client base crucial. Current patients who trust you are very likely to not only respond to marketing efforts but to recommend your services to others. Internal marketing is doubly beneficial because of reaching this client base (brochures, in-office signs, letters, e-mail blasts, etc) are far less costly than advertising in a magazine or newspaper.

Mailing Mistakes
Learn the four techniques you need to incorporate on every marketing piece so you don’t waste your money.

Direct Mail
Response rates for direct mail campaigns can be as low as 0.5 - 1.5% per mailing. With numbers that low you can't afford to give your clients the wrong message. You have one chance to make a positive impact; do you know what to say?