Making your website work for you

Challenge

Overhaul the current website to increase web presence for a Boca Raton-based plastic surgeon.

Objectives

• Update the look and feel of the website to match the image of Dr. Nachlas.
• Include before and after images to pre-sell to prospective patients to book a consultation.
• Include detailed and personalized patient education information regarding the procedures featured on the site.
• Optimize the website to get better ratings and location in organic searches.

Strategies

IF MARKETING acted as Creative Director over this project working in partnership with a hand-selected web design and SEO company, utilizing our unique knowledge of the aesthetic medical industry to guide them. The color scheme and design of the site were updated along with new copy and before and after photos. The site was optimized with meta data and keywords copy written by IF MARKETING.

Results

With optimization, Dr. Nachlas’ website reached better placement for organic searches making it more visible to prospective patients. The look and feel of the new website prepared patients on what to expect when entering the practice. Tailored patient education and before and after photos contributed to pre-selling the practice, resulting in more booked consultations.