In the News

Merge Magazine "The Success Profile - A Guide to Telling, Not Selling" September 2010		Les Nouvelles Esthetics & Spa "Marketing Boot Camp" May 2010		Plastic Surgery Practice "Arm Your Staff With Answers" May 2010		Merge Magazine "6 Strategies for Compensating and Motivating Your Staff" March/April 2010
Facial Plastic Surgery "Strategies to Grow Your Practice in a Struggling Economy" February 2010		Dermatology Times "Book Tackles Profits in Tough Economy" February 2010		Plastic Surgery Practice "Simple Marketing" January 2010		Medical Spa Report "New Book Offers Cosmetic Practices Tips on How to Prosper" November 2009
Merge Magazine "Retaining Current Clients" Fall 2009		Plastic Surgery Practice "Somewhere Between Retail and Medicine" June 2009		Cosmetic Surgery Times "Marketing on a Dime" February 2009		Marketing Sherpa "How to Cope with a Shrinking Budget" August 2008

Marketing Stats
Did you know…

• It is 7 times more costly to gain a new patient than it is to retain a current one.
• More than 100 million consumers use the Internet to seek health care information each year (Source: Harris Interactive Inc.).
• Sixty-three percent of consumers say they would switch health care providers if they found credible content, e-mail communications, or scheduling online (Source: Jupiter Research).
• Customers left on-hold without any background music felt that a 30-second on-hold call actually lasted 90 seconds. Furthermore, customers thought a 30-second on-hold call that used music-on-hold lasted only 15 seconds (Source: AT&T Survey).

Email Blasting (Source Lyris)

• Tuesday (25.4%) is the most popular day of the week to send email messages, followed by Wednesday at 23.3% and Thursday at 18.3%. Bringing up the rear is Saturday at 0.9% and Sunday at 1.4%.
• 17.8% of all messages were sent in the 9 a.m. (PST) hour, followed by 12.6% in the 10 a.m. hour.
• Wednesday is the most popular day for opening emails.  However an even higher percentage of emails are typically opened on the weekends.

Direct Mail Stats

• 1 % return is a good return for your external market; an internal market should return between 2% -2.5%.

Aesthetic Medicine Statistics

• The neurotoxin market is expected to hit $1.4 billion by 2013 (Source: Medicis).  Now is the time to seize your share of this market.
• A new survey shows that almost half (48%) of all Americans regardless of income approve of cosmetic plastic surgery and almost a quarter would consider cosmetic surgery for themselves.
• According to the February 2010 report:
  • 48% of respondents with an income of under $25K approve of cosmetic surgery
  • 52% of respondents with an income between $25K-$50K approve
  • 55% of respondents with an income between $50K-$75K approve
  • 62% of respondents with an income above $75K approve
  * The study was commissioned by the American Society for Aesthetic Plastic Surgery (ASAPS) and conducted by the independent research firm Synovate.
• Since 1997, there has been over 147 percent increase in the total number of cosmetic procedures. Surgical procedures increased by 50 percent, and nonsurgical procedures increased by 231 percent.
• There were almost 10 million surgical and nonsurgical cosmetic procedures performed in the United States in 2009, as reported by the American Society for Aesthetic Plastic Surgery (ASAPS). Surgical procedures accounted for 15% of the total with nonsurgical procedures making up 85% of the total.
• Americans spent almost $10.5 billion on cosmetic procedures in 2009.
• Women had over 9 million cosmetic procedures, over 90% percent of the total.
• For more statistics visit the American Society for Aesthetic Plastic Surgery.