Glamour Profiles

The likelihood of a potential patient converting is over 60% higher if the referral comes from a friend, family member or former patient than if it comes from a random advertising source. IF MARKETING created the Patient Profile series to reassure potential patients that someone has been in their place before them and emerged feeling and looking great. Two types of Patient Profiles are available: Glamour Profiles and Snapshot Profiles.

Dr. Dayan opted for the Glamour Profiles to use in his collaterals and on his website. The Glamour Profile utilizes professional makeup and photography services to ensure beautiful photographs that showcase the great results of patients who now feel as great as they look. Interviews with patient profiles can be videotaped to use in DVD loops or on your website.