SIMPLE Series
The SIMPLE Series is our new "à la carte" menu of services. Pick and choose the pieces that will set your practice apart. Whether it is one item or twenty, these tools and tactics will highlight your practice at its best.
Full Marketing Plans
IF MARKETING will develop a custom created plan that will position your aesthetic practice or company to be the leader in your area. From your practice or company’s branding and collateral creation, to a thorough analysis of current marketing practices and groundbreaking campaigns for the future, your custom marketing plan covers everything required to get business booming. With such a vast and specialized background in aesthetic marketing, you can be confident that you are putting yourself into the right hands with IF MARKETING.
Staff Training
Think of your staff as an investment and give them the tools to succeed. IF MARKETING provides staff training workshops for practice’s across the nation. These are available over the phone, in our office or yours. Please contact us for more information about staff training workshops.
Brand Development
Your brand says something to your potential clients and patients before you do. It tells them whether they should expect concierge service or self serve; top of the line quality or the bottom of the barrel. This is why it is so crucial to ensure that your brand accurately portrays the proper image to the outside world. After extensive research has been conducted on every facet of your practice or company, members of the marketing and design teams will work together to create a successful brand that will tell your patients or clients who you are and what you’re all about.
Campaign Development
With so many physicians and companies clamoring for the same audience, it can be hard to raise your voice high enough to be discernable among the masses. IF MARKETING specializes in coming up with unique and innovative campaigns that separate you from the rest and position your practice or company as the clear leader. With the aesthetic industry in mind, IF will help you get and retain business in any economic climate. In particular, IF MARKETING is known for its “guerilla marketing” campaigns that focus on creating a buzz about your practice or company by using creative and unique methods that don’t require extensive funds.
Webinars & Workshops
IF MARKETING conducts marketing webinars with tips on how to achieve success in cosmetic medicine. Topics include cost-effective marketing campaigns, practice management tips and thriving in any economy. IF is also available for private workshops where your practice or company can be given direct tips, tailored to you, that will help you make the most out of your aesthetic practice or company. In December 2009 IF MARKETING hosted a one-day Aesthetic Marketing Course in Chicago where attendees learned how to increase the return on all marketing efforts.
In 2010 IF MARKETING is producing Webinar Wednesdays, a monthly webinar series that will help practices thrive. The webinars are live on the first Wednesday of every month at 10 AM CST. Sign up today!
Speaking Engagements
IF MARKETING is available to speak at your event or meeting on several marketing topics. We are frequently asked to talk about inexpensive tools to get busy and have been featured at OFPSA, Thrive Seminar Series and the Multi-Specialty Foundation. Learn more about having us speak at your event.
Public Relations
IF MARKETING will help you navigate the complicated media world to your advantage. Our team has helped clients achieve national media exposure in publications including Elle, Marie Claire and O Magazine and both local and national television appearances. IF MARKETING can help you gain media exposure with the use of well written press releases sent to qualified members of the media and then will prepare you and your staff on how to properly handle an interview.
Event Planning
A well run event can bring countless new patients to a medical practice, or garner new customers for your product. However, running an event, whether it is 5 or 500 people can be daunting. IF MARKETING will coordinate your event from inception to clean up and use our tested methods to ensure attendance. Working with your brand, budget and desired outcome IF MARKETING will create an experience that your attendees will remember. |