Sweat Equity for big results

Guerilla efforts utilize inexpensive tactics that although normally take more sweat equity, can yield high results. IF MARKETING has created dozens of guerilla campaigns that generate buzz and excitement. For True Skin Care Center, IF MARKETING produced Lost Signs similar to those put up for lost pets. The signs looked for lost wrinkles, love handles and cellulite. Another tactic enticed prospective clients and referrers with muffins. We have found that by offering a little treat in exchange for someone’s time and attention goes a long way.