Building an identity

Challenge

Find a balance between being a medical spa offering specialized services and the relaxation experience of a spa visit.

Objectives

• Create a brand that balances medical esthetics while still maintaining the spa experience.
• Utilize colors, fonts, and images that give credibility to the medical side but also play up the soothing features of a spa.

Strategies

The logo was created to complement its founder’s identity by applying the circle with a modern, strong and solid font. The collaterals promote the benefits of each treatment while keeping the design fresh and fun.

Results

True Skin Care Center has a clean identity that focuses on educating patients while maintaining a fun and relaxing image of the medical spa.